Honesty vs Greed, Macca vs Mucca: Othering in Two British Newspapers
DOI:
https://doi.org/10.18485/philologia.2012.10.10.6Ključne reči:
kritička analiza diskursa, funkcionalna gramatika, jezik i medijiApstrakt
Feministi odavno osuđuju trivijalizaciju i seksualizaciju žena u britanskim novinama, ali su se verovatno nedovoljno usredsredili na ono što ponekad deluje kao istinska demonizacija žena visokog profila. Na primer, smrt Ejmi Vajnhaus leta 2011. na prvi pogled ne čini se sasvim nepovezanom sa godinama besomučnog ogovaranja kome je bila izložena, naročito u listu „San”. Ovaj članak bavi se uporednim ispitivanjem konstruisanja „druge” Heder Mils, bivše supruge Pola Makartnija, u dva članka, iz „Sana” i iz „Gardijana”. Kako bismo sproveli višeslojnu jezičku analizu upotrebićemo niz funkcionalno-gramatičkih sredstava: tranzitivnost, da bismo uporedili uloge dodeljene Milsovoj i Makartniju; nominaciju, da bismo videli kako ih nazivaju; kategorizaciju u vezi sa stereotipima sa kojima ih povezuju; i procenu vrednosti da bismo pokazali da li ih prikazuju pozitivno ili negativno. Rezultati ukazuju na to da postoji veliki disbalans u prikazu pomenutih poznatih ličnosti. Postavlja se pitanje zašto je to tako. Da li je Milsova toliko monstruozna, a Makartni anđeo? Ili se radi o tome da priča o razvodu, u kojoj se junak stavlja naspram zlikovca, pruža savršeno sredstvo za posredno širenje ideologije novina i slanje ranije postojeće poruke.
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