Kritička analiza metafora u medijskom diskursu o veštačkoj inteligenciji na srpskom jeziku
DOI:
https://doi.org/10.18485/philologia.2023.21.21.4Ključne reči:
kritička analiza metafora, veštačka inteligencija, kritička analiza diskursa, kognitivna lingvistika, medijski diskursApstrakt
Mada je veštačka inteligencija kao pojam nastala u dvadesetom veku, značajni napredak u ovoj oblasti zabeležen je upravo u dvadeset prvom veku. Na današnji dan, u medijskom diskursu o veštačkoj inteligenciji ogleda se podeljeno javno mnjenje: da li su roboti, mašine i četbotovi prijatelji ili neprijatelji čovečanstva? Predmet ovog rada je kritička analiza metafora u medijskom diskursu o veštačkoj inteligenciji po metodološkom okviru koji je formulisao Džonatan Čarteris-Blek, a cilj rada je uočavanje prisustva ideoloških poruka u ovoj vrsti diskursa, kao i analiziranje pretpostavke da su u člancima koji predstavljaju korpus za analizu u ovom radu ideološke poruke o veštačkoj inteligenciji dominantno negativne prirode. Analiza se zasniva na kombinovanju kognitivne lingvistike, pragmatike, kritičke analize diskursa i korpusne lingvistike, a vrši se u tri koraka: identifikacija, interpretacija i objašnjenje metafora i metaforičkih izraza. Rezultati potvrđuju da u analiziranim člancima preovlađuje negativna percepcija veštačke inteligencije, kao i da ih prožimaju razne ideološke poruke. Implikacije istraživanja odnose se na to da je neophodno biti svestan mogućih ideoloških poruka u medijskom diskursu i uzimati ih u obzir pri objektivnom rasuđivanju o bilo kojoj tematici.
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