Avant-Pop in the light of breaking with the passatist tradition

Abstract

The article examines the phenomenon of the Avant-Pop movement from the perspective of its potential as the first organised literary movement exceeding the Modern Age specific setting of Geistesgeschichte paradigms. Focusing upon the nature of Avant-Pop’s avant-gardism and its fundamental attachment to the contemporary electronic media, the study first examines the broader social, cultural and economic environment surrounding the emergence of the movement, discusses and defines the mechanisms at its core, and applies them to those traditional aspects of literature, which provide an insight primarily into the relation between the paradigms of Subject and Transcendence. Examined against the Avant-Pop production employing the traditional literary medium, the established results of such application correspond to the Avant-Pop practice.